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Ah, yeah, those accessories that would be Fortune 500 companies on their own. Those surely don’t count as whole products that (re)invented categories.

I guess if we declare everything Apple’s ever done to be just pretty versions of ENIAC, they really haven’t had any successful products at all?



>Those surely don’t count as whole products that (re)invented categories.

What other product categories have Apple "re-invented" or invented. The mobile phone. The tablet. What else?


Headphones? Smart watches? MP3 players?

They didn’t invent any of those, and they didn’t invent the innovations that made their products successful. But the user experience of all of them was so much better than existing products that they went from nothing to dominating the category in just a few years.




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