The price a product sells for is driven purely by the market that you are selling it into. If the market will bear a higher price to maximize profit then it is in the company's best interest (and is indeed their responsibility to their shareholders) to sell it for that price. That actual cost to make the product has practically zero bearing on the pricing, other than setting a floor for which the product will make a profit.

If this pricing model is enough to get you to not buy a product then you probably will have a hard time finding anything to buy if you have a clue how much things actually cost to manufacture. I often look at products and get pissed off when I see the price because I have a good idea what the actual manufacturing cost is.