I think a lot of advertising is subliminal, especially branding.
Coke bombards you with ads because it wants to promote coke as part of your lifestyle. If you don't click on their ad banner right now, that's fine. You're more likely to recognize coke though at the grocery store.
The article also doesn't take into account that advertising is not static. Like a cat and mouse game, it evolves as its audience evolves.
In the future, advertising may be more "guerilla" or underground. Also, advertising has the capability to go "viral" now. In a matter of days, they can spread a meme across the internets. :-)
Coke bombards you with ads because it wants to promote coke as part of your lifestyle. If you don't click on their ad banner right now, that's fine. You're more likely to recognize coke though at the grocery store.
The article also doesn't take into account that advertising is not static. Like a cat and mouse game, it evolves as its audience evolves.
In the future, advertising may be more "guerilla" or underground. Also, advertising has the capability to go "viral" now. In a matter of days, they can spread a meme across the internets. :-)