Oh! I probably shouldn't write comments before coffee. What happened was that I saw the sign-up page and assumed it was just for creating an account, rather than accessing the web builder. I should have realized what was going on when the same login screen appeared in the downloaded app.

I'm familiar with Webflow and the design tokens make sense to me, but I don't think it's a natural abstraction for non-web developers. I saw that you're ex-Webflow, I just meant to express a general frustration with how existing builders deal with reusable styles - it totally makes sense in the context of targeting devs who already know the Webflow UX. For what it's worth, I've been working on a site builder for the past few months and ended up with a similar solution, so this criticism is partly a projection of my own struggles.

Anyway, thanks for replying! The project looks great, I look forward to see what you end up with wrt versioning and animations.