Reddit is seriously underestimating the impact of users waning in muscle memory launching their app or going on their site. This is going to cost them way more than the $1M per year or so in missed ad revenue from users who wouldn’t user their app without Apollo. The reputational damage alone is huge. Add the angered mods and users. Investors who were considering buying into the IPO see how much power the community has, and can topple the platform, which means they will value the company less.

A prime example of cutting your nose to spite your face.