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Why should we care if it’s financial failure for its owners as long as it brings the same value to its users?



If it's too much of a financial failure, it will shut down and provide zero value to its users.


Tumblr doesn't bring the same value to its users as it did before; it's basically forgotten these days, much like MySpace.


Ironically enough, tumblr is going trough some sort of "indie/lo-fi" renaissance now that Automattic bought them. I don't think they even want to go back to being an alternative to FB/Instagram/Twitter.




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