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Instapot was going into a crapper PE or no PE.



That's a pretty low-effort take. I'm a very serious cook and I absolutely loathe kitchen gadget culture but the Instant Pot has to be the most innovative kitchen tool created in my lifetime. It's a mobile oven, pressure cooker, saute pan, and mess-free food transport system all in one and it's affordable. The amount of food it can produce relative to the active cook time needed is unparalleled. It's the gateway drug to cooking for people who grew up not knowing how to cook.


It’s going into the crapper because there are so many instapots you can sell.

The company sold them and then revenues went into the toilet.




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