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> My current working theory is largely that internet search is just broken. It's easier to search for subreddit once you're on Reddit than to wade out into the sea of SEO crap and try to find a live, reliable format on the broader web. Google+search+display ads at scale killed the web, now we're back to AOL.

This is clearly the reason in my eyes. I append "reddit" to most of search queries not because reddit always has the best advice/information, but because the alternative is usually wading through page after page of SEO blog spam. Even if I know the information is better found somewhere else, I can usually find that somewhere else from reddit.

Want to compare headphones? Search returns blog spam. Computer components? Blog spam. Software framework or library question? Blog spam. Healthcare / Medicine? 1000 government / hospital websites that all give the same useless information. Nutrition? Blog spam. Every search results is either endless affiliate spam blogs or endless blogs all sharing the same trivial parts about a topic.

It's possible that there is a ton of useful information on the internet, but it's certainly not easy to find. It's amazing to me that Reddit failed to take advantage of their position as quasi internet hub, and seem to just want to be yet another endless content scroller app.



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