@ctas since you're running your own backend, how did you solve the reputation problem to ensure good deliverability? I would have thought that using a dedicated IP on an existing provider like Sendgrid would be the best solution for critical transactional email.
There's no one-size-fits-all-solution to ensuring good deliverability. Dedicated IPs are often (not always) a sign of weakness as they indicate that the shared IP pool lacks good reputation.
We run an exclusive transactional email service, meaning customers go through an approval process before they can send live emails. Transactional emails by definition are sent as a reaction to a users' action and _should_ therefore have a low spam-rate and fast time-to-open. If you can ensure that your customers are good email citizens and actually send only transactional emails, you don't even need to upsell dedicated IPs to your customers, as the deliverability of a high-quality, shared IP pool is better than that of an isolated IP address.
