I know quite a bit about Anchor, who used to be an SF institution. After the new Giants baseball park was built in 2000 Anchor as an independent local company were going to build an additional brewery there in 2013.
https://www.sfgate.com/business/bottomline/article/Anchor-Br...
Sadly this never came to fruition due to the big beer bust a few years later. Lagunitas sold out to Heineken, Anchor to Sapporo etc - there was a big drop off in sales due to all the endless 6 month lifespan craft IPAs that split the market (many of these went bust too).
Lagunitas and Anchor are now a shadow of their former selves after cost cutting etc. Keith Greggor's innovations when he was running Anchor are now a distant memory. The recent mediocre rebranding of Anchor is an indicator of how out of touch Sapporo are with the market.
Sadly this never came to fruition due to the big beer bust a few years later. Lagunitas sold out to Heineken, Anchor to Sapporo etc - there was a big drop off in sales due to all the endless 6 month lifespan craft IPAs that split the market (many of these went bust too).
Lagunitas and Anchor are now a shadow of their former selves after cost cutting etc. Keith Greggor's innovations when he was running Anchor are now a distant memory. The recent mediocre rebranding of Anchor is an indicator of how out of touch Sapporo are with the market.