Sometimes I wonder what the world would be like, if we banned the practice of white-labelling products or running a division as a DBA. I think customers (and frankly, legislators asleep at the wheel) would be stunned to discover, for example, that we only have 3-4 major beer companies; or that Pepsi owns everything from Gatorade to Lay's to Doritos to Quaker Oatmeal. There's far less competition than there appears.
I'd be happy if there were a law that every product's package or advertising must prominently display the highest level parent company. I think it would align with your suggestion of banning white labels and DBA.
I remember hearing of a story of one foods company that decided put their company name prominently on all their grocery brands, and people got mad because they saw how little choice they actually had. The company then redid their packaging, emphasizing the brand name, and shrinking the company name down to fine print, and the people were happy. I can not verify this story, tried searching for it, but found nothing other than that we have even more consolidation now than ever before.
I'm pretty gosh darn excited to see the combo their next dram-less gen 4-channel controller (e31t) & newer TLC 3d nands. Faster stacks, bigger PCIe, smaller processes. I'm not sure how much value we really get from dram drives anymore, and simple & fast seems appealing.
used a phison 2tb nvme on windows 10 for a year before trying a Samsung nvme. Had pitiful performance from the phison (drop to 0MB/s on larger copies) , partly due to Windows no doubt. But the Samsung is so much better. I credit the Samsung controller. so yea, i heard of them ( name is clearly on the controller chip ) and then i bought better.
