Haven't seen it put that succinctly before, but yeah, makes perfect sense; and how much more sticky is intimacy for maintaining engagement and potentially converting that engagement into dollars.

Interesting times.

I don't disagree.

And this is the most depressing thought I've had in weeks.

Big Tech fake-ified interaction between people on social media. People felt hollow and deprived of something and so seek "real"ness. Big Tech shall provide, commodify, and drain once again.