To understand why the social web is so noisy, simply follow the money.
Salespeople need marketers to sell products, marketers rely on Facebook and Google to buy targeted advertising slots, who in turn optimize their social networking tools to encourage everyone to share even more, all the time.
Frictionless sharing, as Zuck puts it, because the more you share, the more keywords they can accumulate and sell as ad slots to marketers and sales people.
For the rest of us, we have our work to do and there's only a small window of our day when we're most productive.
Understand that the social web, as we know it, isn't designed in a way optimized for our productivity and happiness. It serves the tripartite of salespeople, marketers and social networking companies.
Sure it's free to use, but if you're not paying for the product, you are the product.
I've since weaned myself from Facebook for more than a year with a little tool I made that helps me, my wife, family, friends and colleagues be more selective about what they share in a attention-respectful and considerate pace.
It's called Handpick, which helps you collect links for different groups of people and send a single email digest daily or weekly, totally cutting out pesky notifications in our lives.
Salespeople need marketers to sell products, marketers rely on Facebook and Google to buy targeted advertising slots, who in turn optimize their social networking tools to encourage everyone to share even more, all the time.
Frictionless sharing, as Zuck puts it, because the more you share, the more keywords they can accumulate and sell as ad slots to marketers and sales people.
For the rest of us, we have our work to do and there's only a small window of our day when we're most productive.
Understand that the social web, as we know it, isn't designed in a way optimized for our productivity and happiness. It serves the tripartite of salespeople, marketers and social networking companies.
Sure it's free to use, but if you're not paying for the product, you are the product.
I've since weaned myself from Facebook for more than a year with a little tool I made that helps me, my wife, family, friends and colleagues be more selective about what they share in a attention-respectful and considerate pace.
It's called Handpick, which helps you collect links for different groups of people and send a single email digest daily or weekly, totally cutting out pesky notifications in our lives.
http://handpick.me
Let me know what you think.