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NPR’s Planet Money did an interview with Gary Loveman who used to be an economics professor at Harvard Business School and now runs Ceasars Entertainment Corporation.

He describes some of the stuff they actually do: http://www.npr.org/blogs/money/2011/11/15/142366953/the-tues...

Gave me a more positive view of casinos as Gary Loveman comes off as seeing himself in the business of selling customers “having a good time” and works hard to ensure that his customers leave the casino feeling they indeed had, which may require e.g. giving gift cards or similar to customers who are on a losing streak.




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