One thing I suspect that is missing in both the above assessment and the article is that if you interrupt normal thinking with overload, and you force focus on something, you get the beginnings of a hypnotic, or at least quasi-hypnotic state. That state is familiar in computer games, and it is the same thing I see in casinos (disclaimer: I haven't spent any significant time gambling in them but some do have good food!).
Bright lights, flashing lights, disruptive sounds you have to tune out.... It narrows your sense of reality just as say a computer game does, and that also helps ensure that people play suboptimally.
I am less convinced by the color scheme arguments, since colors associations are extremely culturally bound.
I am less convinced by the color scheme arguments, since colors associations are extremely culturally bound.
My thoughts too. Looks like the color choices in that color wheel are arbitrary. I tried searching for information on why the colors in that wheel are associated with the emotions the way they are, but couldn't find any.
Bright lights, flashing lights, disruptive sounds you have to tune out.... It narrows your sense of reality just as say a computer game does, and that also helps ensure that people play suboptimally.
I am less convinced by the color scheme arguments, since colors associations are extremely culturally bound.