In one sentence: Make it the browser that fixes the web. E.g. Remove ads, privacy popups , paywalls, ad tracking, and other annoyances. Make the plugin ecosystem so good that people flock to help you with that and then people will only want go browse the web that way.
It should be a noble goal that acts as a beacon for others to follow. It'll lose money at first, but they'll keep their core privacy and power user base, until people come around.
Oh and stop following google and privacy advocates supposed efforts to make the web "safer". Those are all mostly propaganda and feel good initiatives whilst the tracking still happens. But that's a long side rant from a pet peeve of mine.
It should be a noble goal that acts as a beacon for others to follow. It'll lose money at first, but they'll keep their core privacy and power user base, until people come around.
Oh and stop following google and privacy advocates supposed efforts to make the web "safer". Those are all mostly propaganda and feel good initiatives whilst the tracking still happens. But that's a long side rant from a pet peeve of mine.