For how often it comes up one would think a $5/m subscription plan would be worth it just to not have the constant complaints about it. Even if 0.0001% of the MAU users (so ~2,000 die hard users) did a $5/month subscription that's $5*12*2,000=$120,000/y. Surely that's enough to implement it if they find pop-up ads for their VPN service over other pages worthwhile.
Instead the current pitch is "buy this $5/m VPN, of which we'll get a small cut of from reselling Mullvad, and still get all of the ads you were complaining about in the browser anyways".
Instead the current pitch is "buy this $5/m VPN, of which we'll get a small cut of from reselling Mullvad, and still get all of the ads you were complaining about in the browser anyways".