https://kyren.github.io/2018/09/14/rustconf-talk.html I rather liked kyren's keynote. It's particularly focused on games, but some of the same issues arise in other complex apps.

"Rust highly rewards data-oriented design with simple, understandable ownership semantics, and this is great news because this is a really good fit for game development. I suspect this is also true generally, not just for game development! (but what do I know?)"