From the outset, the framing of a Web site as staying "up" (or going "down") is definitely an accessory to the mindset that leads to the effect observed. Rather than regarding Web sites as collections of hypertext-enabled publications like TBL spelled out in "Information Management: A Proposal", we have this conception of a Web page being something like one part software, two parts traditional ephemera. But they're documents. Merely observing this difference in framing and being conscious of the contrast between intent/design and practice can go a long way to addressing the underlying problems that arise from the practice.