Unreachable is a quite important optimization hint (note how the 'blub()' function removes a range check because of the unreachable in the default branch):
And you can easily do a macro check and define a custom thing that's either assert(0) or unreachable() depending on the build type. But you still need unreachable() to exist to do that. (and under -fsanitize=undefined you get an error for unreachable() too)
I'd rather not have a basic feature be put behind needing to define an arbitrary NDEBUG; having to define your debugging setup around NDEBUG would not fit some things - e.g. in my case I'd end up having to always define NDEBUG, and continue with my own wrapper around things. (with <assert.h> you have the option of writing your own thing if you don't like its NDEBUG check, which is what I do; with unreachable(), if you literally cannot get its functionality other than NDEBUG, you're stuck with NDEBUG).
https://www.godbolt.org/z/Ph8PY1drc