So much hate for this article almost makes me have higher expectations than usual. There's a certain type of internet commenter who just don't seem to "get" any analysis that goes beyond the surface level, no matter what about. What's so wrong with writing a few paragraphs about how being in a Walmart actually makes you feel? By what exact mechanism does this cause offense and invite low-effort ridicule? Is it the perceived idea that the reader should now feel the same way as the author? (in that case you can easily get more enjoyment out of the article by letting that assumption go..). Is it simply the ostensible inflation of something simple by using an over-complicated style? (I find TFA no more grating than your average Paul Graham or Scott Alexander essay). Is it simply that the author signals in so many ways that they are on the other side of some big cultural divide? (sad, but possible..)