Everyone starts out young and enthusiastic and thinking that they can build something cool that will make everyone rich. Young, clever guys do what they think is the hard work: designing and building a cool product. They think that they are sharing their talent with some lucky money guys and everyone will benefit. Sadly, they learn that they were giving their talent to the money guys and the money guys got rich.

I've been bitten four times now. I've never seen a penny from an option. Every time I've wanted to buy some, the rules have changed and I have to wait another year and then realise that my options have been diluted again without my say-so.

So at first I assumed that my options would make me rich. Now I assume that my options are just an unobtainable carrot dangled in front of me.