Square seems to do ok ($2Bn valuation) not owning square.com (their domain is http://squareup.com)

http://www.square.com/ seems to go to Squareup.com now. They're probably working on acquiring it.

My point is mostly just about the name though. Square is an amazing name. Imagine if they had been called Skware or Swipify?

I think you're better off being called Square and having Squareup.com for a while than settling for Swipify.com.

That is what Dropbox, Facebook, Twitter, Square, and many others have done.

Bad: Poor name + poor domain.

Good: Great name + poor domain.

Best: Great name + great domain (Stripe).

I have to agree with this.

We started out as bfffr (name and domain) and quickly changed to Buffer (domain bufferapp.com).

It's tempting with things like Forrst and Dribbble around though :) (I still love both these startups)

But they don't even use the magnetic stripe!

They're the new stripe.