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The difference is entirely understandable if you look at a MSN.com page from the early 2000s: it's a search bar with links web stories around it. Bing was created primarily keep that old audience from defecting to Google.

What worked for Google in a crowded search market in the year 2000 is not necessarily going to work for Microsoft Bing in 2023.

In any case, if Google's clean design was such a differentiator, they wouldn't need to pay Apple $15bn to make it the default search engine on Safari.




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