TikTok mastered delivering the most relevant content in the quickest manner.
Facebook is over-moderated and delivers extremely low-quality content. Their Instagram division got a bit better and is the only relevant competitor, however Reels is still highly unusable in Search form if you're looking for new, quality, and unique niche content.
If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. YouTube, you have to sit through 10 minutes of SEO / filler content, skip to 3/4 the way, and watch the process slowly because they prioritize 15-20 minute videos.
The flip side, as someone that prefers long-form video, is that TikTok tends to lack a lot of context. Is the leak coming from a pipe that is supposed to have teflon tape around the threads or not? Do you need to shut off the water main in case the pipe comes loose? How do you do that? What if the pipe needs to be re-soldered? Do they go ever when/how to do that in a TikTok?
TikTok is information dense, but only if you already know exactly what you're looking for. My experience is that people will spend half an hour watching 30 TikToks to get the same information as a good 10 minute YouTube video.
Sure, but what if you're changing your wiperblades or trying to collapse a stroller or install a carseat? The fastest most efficient video is my preference. I completely get what OP is talking about. I like YouTube for a lot of reasons, but it's not great as strong as TikTok at delivering quick and succinct content.
That's more-so dependent on the content creator. They can address specific problems, or the project as a whole. I follow a ton of DIY accounts - so I'll follow some that encompass the entire project, and some that focus on specific steps within projects.
FYI - the TikTok video length was extended to 10-minutes.
> If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds.
The video equivalent of the 'Learn X in 24 hours' garbage video courses but with 100x the manipulation, scams and prioritizing creators who have already gamed the so-called 'recommendation algorithm' and have drowned out other creators all in the name of the user being addicted to the new digital crack / cocaine.
Facebook was the last decade's trendy digital cocaine. TikTok is a no better digital drug but even worse.
Anytime I need to fix something in my house, I research it via Bob Villa or ThisOldHouse and cross-reference TikTok videos to see what people & professionals are actually doing in quick-video form.
I'm not quite sure what your angle is for this example, TikTok clearly serves low-follower & low-view videos in their algorithm. It's probably about every 1 in 8 videos if you scroll on the FYP. Each video is given a 1000-view chance to see if it gets boosted further.
Depending on what you like is what you're served, so if you like Home DIY videos & follow those accounts - you'll be served that. They then mesh in the more popular videos depending on external likes of people you follow, general trending (probably 1 in every 5 videos), and location.
If people are telling me TikTok serves scam, manipulating content... it's because of the videos they liked & people they follow. I doubt their account is dedicated to looking up SDR radios, fixing electronics, and general DIY videos.
It's incredibly easy to test this. There's a rough 4-week learning curve per account created that fine-tunes the content delivered to the user.
so TikTok has scam content and it's serves it because someone accidentally watched a scam video.....seems like phishing with victim blaming haha. TikTok sucks
I've seen this across "XYZ business/investment made me $X amount of money in X time" videos... so yes, if you get into the financial side of TikTok you'll come across these. TikTok sucks because they don't have a moderator staff count of 50,000 employees verifying these claims? How many of these accounts are being created per hour? :) Interesting problem to solve, I guess the only solution is for TikTok to become a ban-brigade like Facebook did, right? Great solution... Hence why Facebook and others are in the hole now.
YouTube is the platform most commonly used by teens, with 95% of those ages 13 to 17 saying they have ever used it, according to a Center survey conducted April 14-May 4, 2022, that asked about 10 online platforms. Two-thirds of teens report using TikTok, followed by roughly six-in-ten who say they use Instagram (62%) and Snapchat (59%). Much smaller shares of teens say they have ever used Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%).
I love how easy it is to create an account on youtube and turn the settings to allow over 18 content.
reminds me of the time a friend talked about how they had the wifi locked down and when the kid was an adult he said oh ya I used to just use the neighbors wifi
Twitch and Reddit being that low is unexpected to me, given those platforms are filled with teenagers. I suppose they are not representative of the teen population.
- predominantly male, thus you're already capped at more or less 50%
- predominantly gamer, thus you already have to cut that 50% by some more
- predominantly PC gamer (good reduction in demographics)
- of those games, it's mostly competitive online games (yet another reduction in demographics)
- speaks the same language and can comprehend his favorite streamer (a huge reduction in demographics)
- will choose to watch a longer, unformatted content of his favorite streamer playing his favorite game over watching the same content, edit, with highlights, etc on his Youtube channel
Twitch's greatness isn't that 27% is quite a striking number, but it's revenue per user I believe is quite higher than any other social out there.
10 years ago Reddit felt like it was full of teens, but today to me it feels like a bunch of twenty somethings (or older). The thing about teens is that they age out of being teens pretty fast.
I came to the opposite conclusion. 10 years ago, I was in my 20s and Reddit seemed like it was mostly college-aged people. These days I can tell from the comments that people on Reddit skew a lot younger.
One quick proxy for age on Reddit is to see how many people are using the official app instead of the third-party, ad-free ones that came first, usually more than a decade ago.
I remember being disappointed 10 years ago at the immaturity of many discussions on Reddit. Even discussions that were supposed to be serious were riddled with and interrupted by someone going "your mom!", which would then be driven off topic with further discussions about everyone's moms.
It obviously depends on the subs you frequent. If you frequent subs aimed at intellectual discourse and productive output rather than fandoms or pop culture, of course you're going to get an older crowd. You visit the sub for a specific YouTuber or Twitch streamer, or even a modern and relatively recently released video game, they're going to skew teenage.
I'd say they're more likely to use the official app, as that is what is advertised when people land on Reddit on mobile browsers.
The unofficial API-based apps also don't have a lot of the "features" of the official app like paid skins/avatars, live streaming and others. The younger gen seems to have adopted these more than the older gen, which consider it a tacked-on thing that doesn't really improve Reddit.
Certainly among my teenage daughter and her friends, implying that someone is active on Reddit is used as an insult. Being on Reddit is even less cool than being on Facebook.
“The analysis in this report is based on a self-administered web survey conducted from April 14 to May 4, 2022, among a sample of 1,316 dyads, with each dyad (or pair) comprised of one U.S. teen ages 13 to 17 and one parent per teen.”
Reporting statistics across a combined user base of billions, using a sample size of 1300 teens and 1300 parents??? What a joke. Should this kind of useless research really be discussed and spread around the internet?
As long as you have ~10+ in each category, your sample is large enough for a meaningful result. If you have less than 10, you might still have a good sample, but you might need to do a more accurate statistical test to find out.
That is, if you sample 1000 people, you are good from 1% to 99% range (where you'd have 990 to 10, and 10-to-990 respectively). But you can't draw conclusions if your results say 99.5% (because then you'd only have 995-to-5, and 5 is smaller than 10). If you split the sample into further groups (yes, no, maybe), each grouping should have 10+ results in it if you want anything close to the truth.
Facebook is over-moderated and delivers extremely low-quality content. Their Instagram division got a bit better and is the only relevant competitor, however Reels is still highly unusable in Search form if you're looking for new, quality, and unique niche content.
If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. YouTube, you have to sit through 10 minutes of SEO / filler content, skip to 3/4 the way, and watch the process slowly because they prioritize 15-20 minute videos.