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Are you sure it wouldn't affect you as a user? If product A's affiliate program has a better percentage payout than competing product B does, then they could easily benefit from promoting company A over product B.

Would you trust them not to?

Soon they're approaching companies and selling placement, charging listing fees, etc.

It's a business and their entitled to do this. As a user I'm entitled to ignore their offerings on the grounds that the way they ultimately profit is at my (the user's) expense. Eventually they're just internet noise with a slick interface.




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