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1. I think you underestimate the amount of dev talent being consumed outside of "software companies", for a wide variety of platforms (including desktops).

2. Fair point, but are you proposing Apple doesn't care whether devs buy Android and WinMo devices instead? None of these platforms are fighting for developer attention in a vacuum, but they are fighting for developer attention.

3. Xcode charging $5 to upgrade is quite a "variation" on that theme indeed. $99/year dev subscriptions, again, are outside MSDN theme-level fees by an order of magnitude.

4. My point is that if you're paying $0.30 per day to rent a Ferrari, Ferrari is not "nickel-and-diming" you. Is "totally free" the only fee level at which you're interested in consuming tools and developer support? Do you make such decisions for an organization with money riding on the results?




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