The only risk I see is their progressive views at times being a little too progressive, leading to "safetyism" and a too restrictive policy on what can go in the store and what cannot, or this somehow affecting which app get prime real estate, whilst others are burried.
Screw it, I might as well spit it out: it should not be a woke app store.
Better than the writing of preachy blogs that do nothing. The problem with current Mozilla is that they have no platform. They have no reach.