Spying just makes it more profitable. Most of the world would be fine with Larry, Sergey and Mark only being able to afford one mega yacht apiece.

So was the horse drawn carriage. Where is that industry now?

George Orwell could not have conceived a time where everyone was voluntarily carrying an electronic billboard in their pocket. But we are in that world, and that world no longer has room for the Mad Men/Ogilvy/Chiat Day era of ad agencies creating one-size fits all campaigns. Google and Facebook took them out over the past 15 years.

Less profitable is not the same thing as impossible, no matter how much it enriches your bottom line.