I'm not sure I (fully) agree with your example of education.
In education the scratchable "itch" is felt by educators and parents in their offering of a service (education). The extent to which we as a society expend resources providing tools/resources for educators and allowing them to build/purchase solutions demonstrates the extent of (or lack of) our societal valuation of education. The itch in this is scratched by the service providers, not the consumers.
The trouble is that the scratchable itches educators and parents feel are not the same ones that the students feel. You need to be able to address all three itches in many educational products, but it's fairly difficult to be in all three roles to gain the understanding you need.
In education the scratchable "itch" is felt by educators and parents in their offering of a service (education). The extent to which we as a society expend resources providing tools/resources for educators and allowing them to build/purchase solutions demonstrates the extent of (or lack of) our societal valuation of education. The itch in this is scratched by the service providers, not the consumers.