For those of you curious as to what the commercial is they are talking about:

http://www.youtube.com/watch?v=cavHNSZTyAg

For those of you who'd like to check out geeklist: http://geekli.st/

something bad is going on with the css http://i.imgur.com/ohl2e.png

btw 3 emails after just signing up is a bit too much, isn't it?

The real video http://vimeo.com/36316900

I was a bit disappointed when that ad turned into a Best Buy cellphone pitch, and not something, well, original. Cool ad regardless [edit: until the last 9 seconds]. It had a bit of the "Here's to the crazy ones" flavour, but ended with a "we don't make anything, but we resell everything" feel.

I was more impressed with the GE plantworker ads. Especially the Schenectady one.

I broke into a spontaneous rendition of the old Sesame Street classic from my generation, "One of these things is not like the others, one of these things just doesn't belong..."

My non-technical wife found it to be an extremely blatant attempt by the non-cool-kid to borrow the cool kid cachet by physical proximity, and about as successful.

No, it was inspired by Steve Jobs: http://www.businessweek.com/news/2012-02-02/bieber-no-steve-...