Are they really an outlier, or just the best at what they're trying to do? I mean I guess you could always say that the best is an outlier since only one can be the best.

They're the best at what they aim to do. Again, if everyone did it or they were less unique then it would be less exceptional.

The point is, it's hard and rare to get into such a position. Yes, eventually there will be a new Apple, but not yet. So anyone *today* looking to perform well should probably be more practical.