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> No, it is not.

Yes, it is. If it's about how it looks, then it's illustration, not design.

> how it looks and how it works are usually two different job functions.

Again, no. If you skip functionality in your design, you will end up with an unusable product.



But if you skip the looks in your design, you'll end up with a product that works worse. It may not look rational, but then humans do not have a 100% rational behaviour.

https://lawsofux.com/aesthetic-usability-effect/


It's not an either-or ;)

Edit: don't also forget, that after initial perception comes the actual usage.




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