(dear lazyweb)
this guy wrote this amazing description of week by week what he did for three months _before_ starting to program or make the product.
example
week 1. call 10 potential customers a day, ask questions, listen!
week 2. call 10 investors, ask about market, potential downfalls behind ideas.
i can't remember any googlable details from his story, who he was, or what site it was published.
thanks