Not impossible to rank for. For example, see "stripe", or even my business, Keygen, which now ranks #1 for the term "keygen" after 7 years (funny fact: HN poked fun at me when I claimed I'd rank #1 for the term in my 2016 Show HN).

STANDARD is probably not the best choice for short-term SEO, though. :)

Kind of like framework laptop though. So while I agree search wouldn't be great to start, This isn't a TV for the masses if we're being honest. It will be high word of mouth and on niche tech sites.

Top 2 results: standardtvandapplicance.com and https://talent.nebula.tv/

not impossible

Also, marketing isn't only about search results. Another example: Standard Hotels

OK, then abbreviate it. "STD TV"

Wouldn't most people associate STD with Sexually Transmitted Disease?

Indeed, perhaps something like Simple Television Interface (STI) or Visual Display (VD) would be better? ;)