Keep in mind that digital signage is a different use case and products may focus on that, offering different materials and performance (brightness, viewing angles, refresh rate, etc).

This seems to be a great option. It seems much harder to get reviews and even buying options. Looking for an LG OLED, there seem to be some really cool things from regular screens, to flexible and transparent ones, but I need to "inquire for purchase options" and the regular screen only comes in 65". That's a good size, but more options would be great. It's sad how harder it is to buy something that doesn't spy on you...

I've use a 48 inch LG OLED as a monitor for about two years now. It's set in PC mode and except for the occasional time I hit the wrong button on the remote, I completely forget it's a Smart TV.

I did connect it to the wifi once to update the firmware. Note that it also took a lot of fiddling with I first got it to get a decent picture setup - although part of that was finding out that I needed a fancy HDMI cable to get 4k@120hz, and another part was figuring out that HDR isn't really viable for daily PC usage (turning on HDR makes the picture darker, because although the dynamic range has gone up, the max brightness of OLED is not that high so it has to make things dimmer for the dynamic range to be available. Plus Windows HDR management sucks). Oh and the gloss finish means it's not suitable for bright environments. But otherwise it's a beautiful screen and would be an awesome TV too with wifi turned off and connected to a TV dongle of some kind.

DIDs are great but there are two main problems with them:

1. They appear to be more expensive than consumer TV’s

2. They might be more difficult to find through usual channels because they are targeted at businesses (but it probably depends on where you are located)

Well if you're unwilling to pay more for it then you've kind of conceded the manufacturers' argument, haven't you?

Would smart TVs be loss leaders without all the telemetry or merely less profitable?

Given how competitive and commoditized the market is I wouldn't be surprised if they were outright money losers, but does it matter?

I've been using a 55" LG Wallpaper digital signage display as my TV for 5 years – it's amazingly thin on the wall, and has a beautiful bright picture, but:

- it cost $5000 in 2017 and was not easy to order

- it's 1080p, not 4K

- no HDR, although it has great contrast

- no HDMI-CEC, so instead of sleep/wake on input, it shuts down and boots up, taking ~20 seconds

I still love it though ツ