Working with the logic that the author talks about can cause terrible situations for large companies. If you create a culture based on trying new things in companies that are in constant business development, you must create a culture that will take responsibility for it. otherwise, you'll have environments where answers to "hey why isn't this working" questions can't be found.
It's fair to say that culture eats everything else alive. It's also the hardest thing to change. I've worked in a few places where we felt helpless to impact the culture and creating a culture-bubble (i.e. to the extent of the technical teams, but no further) didn't help impact business outcomes, even where it made our lives a better. Maybe that was enough to make the culture-bubble worthwhile.
