There is something similar in Daniel Kahneman's book Thinking, Fast and Slow.
In my words, 1) The sender asks "how many X are there" (assuming that the recipient also knows that the answer is a large quantity). The recipient's mind indirectly loads and caches the concept of a large quantity. 2) The sender changes the "discussion point" to something different that also involves a quantity, however, because the original impression of the first quantity lingers, their perception may now be skewed.
Link to one such example: Studying Machine Intelligence with Been Kim - #571
