Note that ths is just an API - to use it you still need to be a subscriber, and nothing they offer is cheap. In the tradition of their Excel APIs, this doesn't even come close to giving automated access to their entire database.
This API seems like a marketing tool designed to get people to build algorithmic applications around expensive real time feeds from Bloomberg.
This API seems like a marketing tool designed to get people to build algorithmic applications around expensive real time feeds from Bloomberg.