Despite all the people in the comments here dragging this. I think its useful for both early career employees or investors to read lists like this. This gives people frameworks and lenses through which to better assess the companies they are presented with. Lots of founders need to ask themselves these types of questions too. Are some of them overly simplistic, sure. Are some of the questions hard or impossible to answer from outside? Absolutely. But do the majority of them give you better critical thinking abilities about companies? yes.