Why are you quoting the disclaimer as if its secret, or some kind of gotcha? Yes this is a short selling firm. While they have some incentives to exaggerate, they are trying to find and expose genuine fraud because that is what will actually affect the share price. Hindenburg's record is quite good, and many of their reports have led to followup government enforcement actions.
Not being a secret doesn't mean people knows about them. I bet most people over here have no idea they are short sellers. I didn't know and I read a lot of news. You said it yourself, they have incentive to exaggerate (I would say a huge incentive), so people should read these reports knowing this little fact. Don't you think?
