If we get to really high volumes, we can probably reduce the price. Remember, we're just a small operation working on a launch. Tooling for injection molded parts is pretty expensive. If we ever get up to many thousands of pieces, we may be able to get the cost down to that of any charging dock...which again is where most of our costs lie. The motion sensor and lens are very advanced, but they are pretty cheap due to their very widespread use in other products.