Think of the two entangled particles as telegraph operators that can communicate with each other infinitely fast -- the speed of light is no obstacle for them. But you cannot hand one of them a message to be transmitted because they simply ignore you.* You can ask either of them if they recently sent or received a message from the other, and what that message was, and they will tell you the truth. But they will only tell you this over subluminal channels, and they will not accept a message to be transmitted superluminally. We can prove they are communicating superluminally because of the Bell inequality, but we cannot control what they are communicating.

*More precisely, the act of handing one of them a message causes that one to communicate some random message to the other.