> teens seem to be practically immune to current forms of online advertising.
I'm struggling to square that with teens forming long lines to buy an overpriced energy drink promoted by a couple of YouTubers and scalpers successfully getting over £100 for bottles.
I'm sure some of them are better at installing adblock software than their parents, are harder to convert for ecommerce because they need to borrow their parents' credit card and may be immune to online ads that are targeted at people very unlike them, but the idea that this generation is the first one immune to advertising and use Tiktok despite it's engagement metric hacking and follow influencers despite them being product shills is no more true than the "kids these days" meme.
I'm struggling to square that with teens forming long lines to buy an overpriced energy drink promoted by a couple of YouTubers and scalpers successfully getting over £100 for bottles.
I'm sure some of them are better at installing adblock software than their parents, are harder to convert for ecommerce because they need to borrow their parents' credit card and may be immune to online ads that are targeted at people very unlike them, but the idea that this generation is the first one immune to advertising and use Tiktok despite it's engagement metric hacking and follow influencers despite them being product shills is no more true than the "kids these days" meme.