I'd have hoped branding was a skill taught at "Western" and their top-notch Business School could have helped them avoid this disaster.
Given I am in the same province as this university, I actually had to look up which school he was talking about, because I wasn't sure. Everyone in Ontario, and most of Canada, already calls this school Western, rather than its (now former it seems) official name, The University of Western Ontario. Calling it Western University is missing the point of what the Western brand is, party school or not, that isn't as an adult among the first few things that I think of when it comes to Western. As opposed to when I was an undergrad driving to their campus for a weekend party.
While the naming issue is off-topic, and my apologies for that, I did find this helpful/humourous article on the re-branding effort.
Given I am in the same province as this university, I actually had to look up which school he was talking about, because I wasn't sure. Everyone in Ontario, and most of Canada, already calls this school Western, rather than its (now former it seems) official name, The University of Western Ontario. Calling it Western University is missing the point of what the Western brand is, party school or not, that isn't as an adult among the first few things that I think of when it comes to Western. As opposed to when I was an undergrad driving to their campus for a weekend party.
While the naming issue is off-topic, and my apologies for that, I did find this helpful/humourous article on the re-branding effort.
http://oncampus.macleans.ca/education/2012/01/26/thats-weste...