When clicks cost money you need to filter down to the most likely to convert users.
Google often tries to push 100's of keyword ideas on you in order to get your CTR up. That's when you're paying for empty clicks.
If you only get 10 clicks per day but 9 of those convert - that's way better than having 33 clicks that day but still having only those 9 convert.
Thanks for your time.
When clicks cost money you need to filter down to the most likely to convert users.
Google often tries to push 100's of keyword ideas on you in order to get your CTR up. That's when you're paying for empty clicks.
If you only get 10 clicks per day but 9 of those convert - that's way better than having 33 clicks that day but still having only those 9 convert.