Pick up a good book on adwords. Getting little bits of advice here and there isn't a substitute for understanding adwords and the strategies that work.
Tell me this: How much time spent on education vs experience is worth it? I want to specialize in serving my customers with great data services, not tracking them down. Is reading into this worth my time? Why shouldn't I just hire someone who knows how to do this well?
I've recommended Winning Results with Google AdWords, Second Edition by Andrew Goodman in the past although it's getting a bit dated (although still has useful info).
I've seen lots of people recommend the Brad Geddes book and Perry Marshal book as well, have a flick through all three and see which works best for you.
