I don't know what things will look like 50 years from now, but I think you're right about a lot of it.
The least creative work will disappear first: stock photos, for example. The "grunt work" of taking generic photos of attractive everyday people can be automated, but any steps after that still require manual art direction. Even in a world where you can automate the entire process from concept to post, there will still be ad campaigns that require a public figure or truly original work.
"Create a 30 second TV ad for a local car dealership in the style of every local car dealership add from the past 20 years" vs. "Coke's Wassup Commercial". These are very different budgets, most local car dealerships aren't looking for originality, they just want something cheap and effective.
What does this mean for people who make their living from making local TV ads? I'm not sure, but at least one of those people involved in setting the tone and direction on the local commercial could be "keyword engineering" to get good results. The rest are probably working in a very competitive market that only has jobs available for the most talented in the field.
The least creative work will disappear first: stock photos, for example. The "grunt work" of taking generic photos of attractive everyday people can be automated, but any steps after that still require manual art direction. Even in a world where you can automate the entire process from concept to post, there will still be ad campaigns that require a public figure or truly original work.
"Create a 30 second TV ad for a local car dealership in the style of every local car dealership add from the past 20 years" vs. "Coke's Wassup Commercial". These are very different budgets, most local car dealerships aren't looking for originality, they just want something cheap and effective.
What does this mean for people who make their living from making local TV ads? I'm not sure, but at least one of those people involved in setting the tone and direction on the local commercial could be "keyword engineering" to get good results. The rest are probably working in a very competitive market that only has jobs available for the most talented in the field.