I think one of the big take-aways for me was do more substantial testing before pulling all the tricks out of your hat to get traffic. Imagine if his email list had been 10,000 people, how many would have been turned off by that first impression?
Yes, true. The urge to get user validation was too much.. besides, I can always email the list again in a few weeks to let them know of fixes and enhancements. Like a 'we listened to you and here's what we did... ' email
