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The insight with "every fucking bootstrap site" wasn't about sites having similar looks, it was about sites haplessly repeating the same design-forward look and feel.

Bootstrap invited sites to use huge full-bleed stock photos, carousels, colorful buttons, large icons, slide out menus, etc when none of that fancy design language actually resonated with the function of the site.

The desire wasn't to mock boring sites into hiring rockstar designers to make their designs even more unique and fashionable. It was for boring sites to lay off on the cheap whoopy doo design (because design-forward content is tiring when too familiar) and just present themselves clearly and without all the shitty pizazz.

This site does have that problem, but its remedy is basically the opposite of what you seem to be suggesting.




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